As part of its ZKA strategy, Profila is creating a blockchain-based token – called Zero Knowledge Token (ZKT) – which will incentivize people to use the Profila platform, the ZKA system and will compensate internet users for helping keep their identities (IP addresses) anonymous (through peer-to-peer technologies) and will help to identify and reduce Ad fraud (through audit trails) and the misuse of personal data online by businesses.