🤝Partnerships
This section describes certain crucial partnerships that Profila has concluded with leading research and commercial organisations in the AdTech, AI, Blockchain and Crypto space.
Carlos III University of Madrid
In cooperation with the University of Madrid II, Profila is developing a framework for what we call “Zero Knowledge Advertisement and Insights” or Zero Knowledge Advertising.
As further explained in our research paper (technical whitepaper) named “Zero Knowledge Advertising: a new era of privacy-preserving AdTech solutions” that Profila co-authored with the University of Madrid III, Big Data Science Institute – Santander (hereinafter the “ZKA Research Paper”, read the full version on our website here), Zero Knowledge Advertising allows people to remain anonymous while viewing personalized content from brands. Personalized ads are delivered to users without sharing any users’ data with third parties.
As part of its ZKA strategy, Profila has created a blockchain based token with ZKT, which will incentivize people to control (who has access to) their personal data via the Profila platform, will compensate internet users for participating in the ZKA ecosystem and help keep each other’s identities (IP addresses) anonymous (through peer-to-peer technologies). Ultimately, ZKA will help to identify and reduce Ad fraud (through audit trails) and the misuse of personal data online by businesses through the current real-time bidding Ad model.
Please consult the ZKA Research Paper in the "downloads" section of our website, https://ico.profila.com
Luzern University of Applied Sciences
Profila and the Information Systems Research Lab of the University of Lucerne of Applied Sciences (Hochschule Luzern, HSLU) have partnered for an applied research project, aimed at developing a smart knowledge base of privacy policies and privacy knowledge.
The main goal of this 24-month project is helping consumers to understand which data usage agreements they agreed upon and how accordingly their data can being used online.
Read more about this project in our medium article.
Innosuisse - the Swiss Innovation Agency
Innosuisse, the Swiss Innovation Agency, promotes science-based innovation in the interests of industry and society in Switzerland. It funds partnerships between academia and market participants that relate to innovation, thereby laying the groundwork for successful Swiss startups, products and services.
On the 21th of April 2021, Innosuisse approved to fund the Profila and HSLU research collaboration project 50446.1 IP-ICT with the title “P2Sr Profila Privacy Simplified reloaded: Open-smart knowledge base on Swiss privacy policies and Swiss privacy legislation, simplifying consumers’ access to legal knowledge and expertise” (See more on: HSLU and Aramis, Swiss government).
Project Catalyst - Cardano community VC fund
Project Catalyst is a community-led experiment organized by IOHK to fund projects and entrepreneurs that build on the Cardano blockchain. It is bringing on-chain governance to Cardano by allowing the community to self-determine priorities for growth. Project Catalyst has become the largest decentralized venture fund in the world.
FUND 5
Profila has won first place in the metadata challenge as part of Project Catalyst Fund5. Under Fund5, no less than 2681 Cardano owners — good for a total of 407 million ADA (worth close to 800 million EUR at the day of writing this article), voted Profila’s project “Control your data — Privacy ledger” in first place.
Under Fund5, no less than 2681 Cardano owners — good for a total of 407 million ADA (worth close to 800 million EUR at the day of writing this article), voted Profila’s project “Control your data — Privacy ledger” in first place.
FUND 6
Profila received funding for another 3 projects as part of Project Catalyst Fund6.Votes came from 3.091 ADA (Cardano) owners, representing 526 million ADA (worth approx. 904 million EUR at the time of writing).
Under Fund6 of Project Catalyst, a total number of 19 challenges were presented to the community, with a budget of 4 million USD in ADA. Profila submitted proposals in 4 of these 19 challenges, namely the categories “NFT business models”, “dApps and integrations”, “metadata”, and “Atala Prism”.
NFT business models ➡️ NFT for customer feedback/content (Profila got funded)
Dapps and Integrations ➡️ Dapp to control/monetize your data (Profila got funded)
Atala Prism Adoption ➡️ Control your data (vault) via PRISM (Profila got funded)
Metadata ➡️ How often can a brand contact you
Profila received additional funding for not 1, but 3 of these projects!
Last updated