💡Profila's Solution
PROFILA solution today
“We must work together with web companies to strike a balance that puts a fair level of data control back in the hands of people, including the development of new technology … and exploring alternative revenue models like subscriptions and micropayments” (Tim Berners-Lee, developer of the worldwide web @ CERN).
1. Profila’s existing mobile application includes both features, namely (i) “data control” through privacy education & rights management tool [see screen 2]; and (ii) “subscriptions and micro-payments”; through our data subscriptions [see screen 1], in order to ultimately create a better environment for brands to listen to and delight their customers [see screen 3].
The Profila App - control your data ...
(a) ... through privacy education and rights management
A first step to effective data control is knowing your (data subject) rights and taking action against those who misuse your personal data. In order to use these data subject rights to your advantage, you need to (1) understand the scope of these data subject rights (step 1 “education”), and (2) understand how to manage or exercise these rights (step 2 “management”). Today, there is no easily available tool that lets you learn about your rights and provide you with an easy way to exercise them.
Education. “What is personal data? How long can a brand store personal data? Can a brand sell personal data of its consumers to third parties, who then send messages to those individuals? What can I do about it?” The App has 9 education or awareness modules about privacy rights, explaining to you in understandable terms everything you need to know about privacy and your personal data in order to effectively control it.
Rights Management[1] “Dear Brand X, I liked your shoes, but I do not appreciate the daily emails about other products. I therefore send you this “right to object to direct marketing” so I do not receive any more of such emails.” The App allows you to manage or effectively exercise your rights. Profila reduced this difficult process to an easy 3-click step process, where you can (1) choose a company logo (recipient of a right request); (2) click on one of the 8 data subject rights[2], and (3) include an identifier (email; mobile number).
Profila’s rights management functionality is already implemented on the Cardano blockchain as part of the Catalyst[3] fund 5 “– called “control your data – privacy ledger.
(b) ... through data subscriptions
“Dear brand Y, I will grant you access to my email and my clothing preferences, but only during the summer, because I only want to receive offers on swimwear, and only contact me via WhatsApp and Profila, because I probably wouldn’t read it if you send it via email”
A second step to get data control, is keeping track of your personal data. Where does your personal data reside and who has access to it? This is taken care of by Profila’s “data subscriptions”, which allows you track all data you shared with brands, including information about what kind of data, the purpose and duration, and ultimately receive a compensation from brands that subscribe to your data (personal data is never sold).
People (you) are our partners, and your brands are our customers. Our revenue model is 50/50, meaning that every EUR/USD/CHF that a brand pays to access your personal data under a subscription, we share 50/50 with you. If you agree to these terms, you click “accept” and both parties conclude a data subscription contract. Payment is made by the brand at intervals throughout the contract terms (usually monthly), on the conditions that the consumers’ personal data is kept up to date, and the brand can also access additional data about the consumer’s preferences for certain products and services relevant for the brand.
E.g. Wholefoods pays Alice 12 USD/year (1 USD each month) to access her (i) personal data (email, phone) (ii) preferences about food (vegetarian, bio-products, lactose intolerant) and (iii) communication preferences (Alice would like to receive discounts/product info via WhatsApp and Profila). This helps Wholefoods to serve Alice better. If Wholefoods listens to Alice, she will be a happy customer. Alice gets the products she likes and service she requested and receives a compensation for the use of her personal data by Wholefoods. For each Advert she watches, Alice gets paid. If Alice wants to know in the future what she agreed to, she can easily verify the terms of her relationship with Wholefoods in her Profila App (under the Wholefoods data subscription).If Alice wants the relationship to stop, she can end the contract and exercise her “right to be forgotten”, so that Wholefoods is legally required to delete her personal data.
Profila’s data subscription functionality is already being implemented on the Cardano blockchain as part of the Catalyst[1] fund 6 called “dapp to control/monetize your data”. More details about the funded project can be found via the URL , or in the roadmap description below (see section 4) or in our Medium article “Profila Receives Additional Funding From The Cardano Community”, see here.
The Profila Platform – ultimately, it’s about improving relationships
Profila has designed and developed its platform to improve the consumer-to-brand relationship by empowering people to have better digital relationships with brands. After you take “control” of your relationship with a brand, you can communicate with various organizations in your life, privately, 1-1, and without surveillance. You can tell brands how you want to be approached (or not), and what you like (or dislike) about their products, services, or even their communication with you.
You can manage your digital life in one location, sort all personal data, brand-, product-, service preferences and communication channels and communicate with brands they want to interact with in the same easy way (instead of using each individual brand’s app/website). A brand can learn to respect its customer’s (your) settings and choices, learn more about the customer’s channel- and product preferences, and provide each individual with a personalized experience, ultimately benefitting both you as a customer as well as the brand. Brands who can use Profila as a new source of accurate and ethically sourced data, a private marketing platform and advertising channel that helps the brand provide a better experience based on the instructions of each individual and tuned to the digital pace of each individual.
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