🚀Roadmap
This section provides more detail about (i) the key features of the products or services developed or to be developed and (ii) the project organisation, including the description of the past and future milestones of the project and, where applicable, resources already allocated to the project; (iii) the planned use of funds collected via the offer to the public of the ZKT token.
Profila Platform
- Mobile application and brand dashboard (“Platform V1”)
Profila already developed and deployed the Profila mobile application for individuals (iOS and Android) (or “Profila App”) and web-platform for brands https://brands.profila.com/ (“Brand Dashboard”). The first users are onboarded in Q3 of 2021.
The Profila App contains a.o. (i) a personal “Profila” in which each user can create and manage its own personal information, including needs, desires and preferences; (ii) a gamified education section with different modules that teach users about (privacy) rights; (iii) a rights management tool that allows an individual to exercise his/her data privacy rights; (iv) a “moments” function (Consumer Moment) that allows each individual to capture their sentiments, desires, or preferences about a brand or product, with each “moment” becoming a part of the individual’s Profila, along with the option of sharing this “moment” directly with the relevant brand. (v) a “self-discovery quiz” section (Category Quiz) that allows each individual to create the most accurate, authentic, and valuable Zero Party Data[1] about themselves about a range of topics and categories. (vi)a “data subscription” process (Data Subscription) that allows for individuals to enter into a contract with an unlimited number of brands.
The Brand Dashboard contains a.o. (i) a brand portal in which the brand can manage all its company information, contact details, information about how it processes personal data; (ii) a functionality to send Brand Moments; which is similar to a social media post, consisting of a picture, text message, video, audio, article or any other form of (marketing) content, (promotional) offers or information about a Brand, its products or services or other (profit or non-profit) activities, that a Brand can share with those individuals in the brand‘s subscription base (individuals who have consented to share their Profila); (iii) a dashboard in which the brand can have an overview of each individual consumer that accepted to share data; including the relationship with this consumer (=how many interactions, what data was shared, etc) as well as analytics and insights about different target segments.
Profila’s rights management functionality is implemented on the Cardano blockchain as part of the Catalyst[2] challenge (fund 5 “metadata”). Our funded project “control your data – privacy ledger” is committing (hashed) info from this transaction onto the Cardano blockchain, in order to provide proof for future reference. More details about the project
- Stage 2 – Platform V2
As shown on the illustration below, several features of Platform V1 will be further enhanced, and additional features will be included. These relate to the Profila App, the Brand Dashboard, the infrastructure of the Platform v1, and some other Cardano-related projects such as our integration of Atala Prism as set out in the Catalyst proposal “Control your data (vault) via PRISM”. A detailed description can be found in section 5.1.(b) of the Whitepaper.
- Consumer Experience
The consumer experience for version 2 of the Profila Platform will build on the foundation already completed in the mobile app. Moving forward, the consumer experience will not be limited to mobile devices but will be increasingly device/screen agnostic; encompassing a browser version with the increased real-estate of a web platform enabling new features difficult to manage on a mobile device, as well as targeted uses of wearables for specific Profila features. Additionally, specific initiatives on a variety of workstreams are in planning. Learn more about the features we call “Metronome”, “Sidekick”, and “Bundles” in section 5.1.(a) of the Whitepaper.
- Brand Experience
The brand experience across the platform will be expanded and improved for v2.0. This includes new features such as a white label version of the Brand Dashboard, a Multi-brand integration, and a list of general improvement to the brand portal. Learn more about the new features such as “spotlight” in section 5.1.(b) of the Whitepaper.
Cardano Integration
- Catalyst Fund 5 – Privacy Ledger
Profila’s rights management functionality is already implemented on the Cardano blockchain as part of the Catalyst challenge (fund 5 “metadata”). Our funded project – called “control your data – privacy ledger” is committing (hashed) information from this transaction onto the Cardano blockchain, in order to provide proof for future reference.
More details about the project can be found via the link in the footnote below[1] or in our Medium article “Profila Receives Funding from the Cardano Community for Its Privacy Rights Project”, see here.
- Catalyst Fund 6 – Metadata, (d)App, Atala Prism and NFT
Under Project Catalyst Fund 6 in november 2021, Profila received funding for another 3 projects it submitted. Votes came from 3.091 ADA (Cardano) owners, representing 526 million ADA (worth approx. 904 million EUR at the time of writing). Profila is now being funded for 4 technology implementations of Cardano’s native assets, blockchain, and other technology. The projects funded by the Cardano community under Fund 6 include:
· NFT business models ➡️ NFT for customer feedback/content, see full proposal here.
· Dapps and Integrations ➡️ Dapp to control/monetize your data, see full proposal here.
· Atala Prism Adoption ➡️ Control your data (vault) via PRISM, see full proposal here.
Please consult our ZKT website https://ico.profila.com for the most recent update on all of our Cardano-related projects on Project Catalyst.
Privacy
Together with the University of Lucerne’s (HSLU) Blockchain department, and co-funded by Innosuisse – the Swiss Innovation Agency[1], Profila started the development of a smart & expert sourced knowledge base on privacy policies and privacy legislation. This project was awarded in May 2021; launched in September 2021 and is scheduled to proceed for a period of 2 years.
After the successful end of the innovation research project in September 2023; Profila will integrate the smart knowledge base in a consumer interaction model, preferably a chatbot (the “Chatbot”).
For more information on “Project Innosuisse”, read our Medium article “Innosuisse Funds Profila’s Privacy Knowledge Base Research Project with HSLU”, see here.
Zero Party Data or “Evergreen
Zero Party Data – what we call “EvergreenTM” – will be the fuel that powers the next generation of marketing excellence. Instead of relying on surveillance tactics and observed behavior, which is often misinterpreted if not incomplete, ZPD will empower individuals to capture the most accurate, authentic, and valuable insights about themselves via self-discovery YouQ questions, and allow them to decide who has access to what insights, and what can be done with them. Individuals are the gatekeepers, and brands benefit from high quality, evergreen insights about their best customers.
MarketPlace
The core of the Profila platform is made of consensual and transparent relationships between individuals and brands. But what if someone has a need, a want, a desire, or just want to discover something new? The Profila MarketPlace will be a safe space where individuals can discover new brands, new products, and new services that match their needs. And because it’s Profila, individuals will be empowered to manage and control their experiences in the MarketPlace; ensuring their privacy and integrity of the insights they share.
Profila will develop a privacy-first marketplace where Profila users can post anonymized “personae’s” or Avatars, which allow for both individuals and brands to discover each other in an anonymous way until both parties agree to the terms of their interaction (under the terms of a data subscription).
E.g. you would like new running shoes. You create an anonymized Avatar in the Profila App, and include as relevant elements “sport shoes”; for a “30 years old”; “male”, with “shoe size 45”. Each company that sells sport shoes for grown men with a size 45 can now send offers to your Avatar with special discounts. From the 5 offers you receive; you choose the offer from Nike. Only then can Nike know who you are in order to send you the shoes.
Zero Knowledge Services (Insights & Advertising)
As detailed elsewhere in this white paper, Zero Knowledge rests of the premise that an individual can initiate a desire for a product or service and have that need met without rendering any personally identifiable information.
Zero Knowledge Services will play an important part for In Real Life scenarios as the Profila platform expands. One can easily imagine scenarios such as COVID certificates required in certain situations (where the fact that a valid certificate exists without needed to divulge the individual), contact tracing, sporting, and music events. The scenarios where the Profila platform can pull back the need for extensive and unprotected sharing of personal data are almost endless. In most scenarios a zero knowledge or minimal knowledge fills the requirement of all parties.
· In cooperation with the University of Madrid II, Profila is developing a framework for what we call “Zero Knowledge Advertisement and Insights” or Zero Knowledge Advertising. Please consult the ZKA Research Paper on our website, https://ico.profila.com.
· Using zero-knowledge proofs, Profila will allow a Brand to target the "perfect" consumer (meaning to the exact target audience consumer, which exactly matches the specific offering/message a brand wants to share), without the sharing of ANY personal data of a Profila user with the Brand (=user anonymity).
· An individual (who is a Profila user) can choose to browse the internet anonymous via a peer-to-peer network of other Profila users that (help) hide his/her identity towards advertisers and publishers. Each peer in the network who participates to keep the anonymity of another Profila user will receive a small amount of ZKT deducted from the advertisement income Profila receives.
The planned use of funds collected and resources allocated
The funds will be used to (further) develop and build out the different functionalities of the Profila App and the Brand Dashboard as detailed above (Platform v.2), as well as the other elements mentioned in the roadmap.
Depending on the amount received during the ZKT Sale (with a Soft Cap of 5 million EUR and a Target Raise of 12 million EUR), we will be able to further develop different stages of the project over a period of 2 years (in case of 5 million EUR raise) up to 5 years (in case we reach (close to) the Target Raise of 12 million EUR).
Although it is no requirement for success, Profila has left the possibility open for the community to surpass the Target Raise of 12 million EUR by setting the Hard Cap at EUR 26.875 million EUR. Any amount above the Target Raise will only accelerate and increase the development and sales efforts, thereby increasing the chance of success that Profila becomes a worldwide force and new standard for privacy-preserving Ad delivery and consented data sharing between people and brands. However, Profila can fulfill its aspirations already with any amount it receives between the targets set for the Soft Cap and Target Raise.
Budget Allocation[1]:
· Technical Development and Infrastructure (estimated 40% of proceeds), which includes a team of 10-15 software engineers – lead by our CTO. In addition, this budget also covers all of the infrastructure costs for developing the roadmap and deploying the functionalities in the Profila App and Brand Dashboard (including hosting, backend services, etc).
· Support Team and Staff (estimated 30% of the proceeds). This budget item will also cover the current leadership team of 7 people at acceptable industry rates (Shawn Jensen, Luke Bragg, Michiel Van Roey, Ipek Sahiner, Rémy Merckx; Michael Rava and Rajasekaran Yogarajah). We will also hire an extended team of people
· Contractors and advisors (estimated 5% of proceeds) – third-party engineering, promotional work, growth hacking, public relations, and other (ICO) service providers.
· Marketing (estimated 15% of proceeds) – expand awareness and adoption of the Platform.
· Administration (estimated 5% of proceeds) –legal, accounting, and other professional services.
· Contingency (estimated 5% of proceeds) – unforeseen costs.
Last updated